Ethos was born global in China. We believe in understanding people and customers from all over the world. Our headquarters in Beijing has employees from all six continents. Our partner network covers most of the Northern hemisphere. By perfecting agile methodologies in a distributed environment we enable feedback and ideas from any user in any market.
We enable global innovation through:
- A globally agile delivery model
- An ownership-centered team model
- A quality system based on continously improving best practices
- Global training of our people
- Effective use of communication tools
We believe
Two decades ago, one politician secured his place in history by urging his opponent to "tear down this wall". At the same time but in a different world, another politician did the same through "不管黑猫白猫,能捉老鼠就是好猫" (it doesn't matter if the cat is black or white; it's a good cat if it catches mice). Since then walls and barriers have been removed at a pace that is difficult to fathom. Technology now unifies the world, leveling the playing field by making knowledge equally accessible to anyone, anywhere. Globalization breaks down regulatory barriers and flattens the competitive landscape. And China is returning to its historical role of global leadership.
In the future there will be no local market. There will also be no information barriers. Competitive advantages will be determined by the capacity to respond and learn from customers in all markets. Innovation will go global.